This website is about attitude. About you taking action.

This is not a website about carbon. Or about the environment. Or global warming and pollutant emissions. Not even about sea level rise.

Why me?

Because the big change everyone is waiting for (or wouldn’t you like the world to be different?) will only happen if you also do your share.

But all is not lost. We can remedy this situation. How?

There are some things you already know. Or don’t you? Saving energy, not wasting water, using public transportation or bikes. All this helps. But some things we can't avoid. We can’t just stop all industries or prevent people from consuming (even though we know we need to consume in a different way, right?).

And you are also partially responsible. Oh, yeah.

With attitude. From the boldest to the most modest attitudes, everything makes a difference and leads to great changes. Carbon credits are one of these attitudes. Have you heard of them? Ok, ok. Easy. We’ll explain it. So just you have an idea, in 2010 alone, over 49 billion tons of carbon dioxide were released into the atmosphere1, worsening the greenhouse effect and contributing to global warming.

¹IPCC, 2014. Carbon dioxide equivalents.

Me, responsible? I doubt it.

Of course you are. You drive a car, travel by plane, buy clothes and food from factories that emit carbon.

But, after all, what are carbon credits? What is their purpose?

1 carbon credit = 1 ton of CO2. Carbon credits or Certified Emission Reduction (CER) units are certificates issued by the UN to attest to the reduction of emissions causing the greenhouse effect. Buying a carbon credit is the same as buying an “emission reduction” unit, that is, it shows acknowledgment and encouragement towards cleaner technologies and practices to benefit the planet.

But does that mean rich countries have the right to pollute as much as they want to?

No. The right to pollute is limited. Each country has an emission reduction goal, and carbon credits can be used to achieve part of the goals established in international agreements such as the Kyoto Protocol.

Ok. But what is my role in all this?

Besides rethinking your consumption habits, you can also buy credits and offset your emissions, encouraging actions to prevent global warming.

But isn’t this just for companies?

No, no. Individuals can also buy carbon credits. This possibility came about without the need of any decrees or protocols. It is an individual movement of awareness to reduce global warming, to show that ordinary people can also make a difference and can do more than just wait for companies and governments to take action.

But does all this cost money?

Yes, it does, but it’s not too expensive. So, this makes things worse, doesn’t it? No, for individual, this is actually an advantage: More people may have the opportunity to offset their impact in a more accessible way. If everyone becomes aware that pollution costs something to the planet, it will be easier to encourage emission reduction. And we are here to help.

It depends on each person.

That’s why the P4C - People for Climate initiative was created. To show you, and as many people as possible, that it is really possible to do something. To guarantee that everyone can offset their carbon emissions and encourage best practices to fight global warming in different way in their daily lives. We can start doing something soon.

How about you, are you going to side
with the whiners or with those
who make a difference?

i wish to participate

I wish to participate

Soon, here you will be able to buy products created especially to offset your emissions and reduce your impact. Meanwhile, use this calculator to find out your emission.

Due to deforestation in the Amazon, every Brazilian already owes this much to begin with.
0 Calculator result
0 Total tons of CO2 per year / carbon credits.
0 Number of trees you must plant each year, for several organizations.


Plantar Carbon has developed the first Brazilian initiative on greenhouse gas emission reduction and carbon credit generation, considering the scope of the CDM (Clean Development Mechanisms defined in the Kyoto Protocol). With over 15 years’ experience in innovative activities, the company provides consultancy to several organizations both in preparing strategies and in policies related to climate change and sustainability.

Inhotim is a unique place, with one of the most relevant contemporary art collections in the world and a botanical collection that gathers rare species from every continent. Its collections are mobilized to develop educational and social activities for an audience composed of all age groups. Thanks to its multidisciplinary way of acting, each day Inhotim consolidates itself as an important agent to promote sustainable human development.


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